EMBRACE sustainable chic with MCM’s latest collaboration with the Ekocycle collection. Be ready to push your style to the limit with this range of graphic and eye-catching accessories that is also environmentally sustainable. Developed by rapper Will.i.am and The Coca-Cola Company, the Ekocycle initiative is an innovative lifestyle platform that teams up with like-minded partners to encourage a more eco-friendly lifestyle with resourceful products made partly from recycled materials.
The Ekocycle collection in partnership with MCM is a range of splendidly crafted bags and accessories featuring backpacks, clutches, totes, tech accessories and small leather goods in the signature Ekocycle patterns of red, black and white.
Unveiled at Harrods last month, this state-of-the-art collection sees MCM use new production techniques and details to create these inventive bags. Each bag from the collection is made from recycled canvas material and at least four and up to 27 rPET containers, depending on the size of the bag. MCM has highlighted this on each bag with a content claim in the form of a label with the equivalent number of assorted recycled containers.
The backpack from the Ekocycle collection is one of the items that stand out from the range. With its signature MCM shape and brass studs arranged in arrow motifs, the backpack is available in two sizes and is perfectly designed for the individual with an active lifestyle. Another example of eye-catching design from the collection is the tote, which is in the printed classic MCM Visetos pattern — perfect for anyone that loves bold design and luxury while still remaining practical.
With this exclusive range of bags and accessories, MCM and the Ekocycle initiative have highlighted how a sustainable lifestyle can be one that is both luxurious and practical. The Ekocycle collection is available at MCM stores nationwide from this month onwards.
This article first appeared in The Edge Financial Daily, on April 21, 2015.