Friday 29 Mar 2024
By
main news image

KUALA LUMPUR (April 19): Coca-Cola is streamlining the design and packaging across all its Coke range in Malaysia to be marketed under one brand - Coca-Cola.

Coca-Cola Malaysia, in a statement today, said all of its varieties, including Coca-Cola Classic, Coca-Cola Zero, Coca-Cola Light and Vanilla Coke, will be unified under the one design using the iconic Red Disc from May onwards.

Their signature colours — black for Zero, silver for Light and yellow for Vanilla — will instead be featured as a splash alongside the familiar Coca-Cola 'rising' red disc.

The move, said Coca-Cola Malaysia managing director Tish Condeno, is to bring the spotlight back towards the brand's iconic colour — Coca-Cola red.

"Over the years with the launch of Coke Light and other varieties like Coke Zero, we have drifted away from 'Coca-Cola red'. It's our signature colour that is synonymous with great taste and refreshment," said Condeno.

"The unification of the brands through this design marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way," she added.

Coca-Cola Malaysia also announced the introduction of a new version of Coca-Cola Zero Sugar to encourage more people to choose the no sugar option, which the company said tastes even more like the original Coca-Cola than before.

The new packaging and the new Coca-Cola Zero Sugar will be available in stores from May onwards. Presently, Coca-Cola Malaysia manufactures, markets and distributes over 40 products, including sparkling beverages, zero-calorie sparkling beverages, juice drinks, tea and coffee.

 

      Print
      Text Size
      Share