KUALA LUMPUR: PT Bank CIMB Niaga Tbk (CIMB Niaga), PT Indonesia AirAsia (AirAsia Indonesia) and Think BIG Digital Sdn Bhd (BIG) has launched the CIMB Niaga AirAsia BIG co-branded credit card which targets frequent travellers in Indonesia.
The launch was officiated by president director of CIMB Niaga Arwin Rasyid, group chief executive (CEO) of AirAsia Tan Sri Tony Fernandes, AirAsia Indonesia CEO Sunu Widyatmoko, BIG CEO Alice Goh, and president director of Visa Worldwide Indonesia Ellyana Fuad.
Arwin said in the midst of a competitive credit card industry, there is need to create breakthroughs and innovative products to cater to the needs of the market, and as the travelling industry in Indonesia continues to grow, CIMB Niaga saw an increasing demand for online ticket purchases using credit cards.
“As such, this partnership with AirAsia Indonesia and Think BIG Digital for a co-branded credit card on Visa Worldwide’s platform will create a strong synergy for all parties,” he added.
This article first appeared in The Edge Financial Daily, on September 17, 2014.