Thursday 28 Mar 2024
By
main news image

KUALA LUMPUR (Nov 10): CIMB Bank Bhd is set to launch a chat-based mobile messaging application that allows customers to check account balances, pay bills, perform mobile reloads and receive the latest offers by CIMB.
 
Called CIMB EVA (Enhanced Virtual Assistant), the revolutionary conversational banking mobile app will be rolled out to over seven million customers in Malaysia by December. 
 
“Compliant with the highest security standards to ensure customers’ data safety and privacy, future enhancements of CIMB EVA include P2P (person-to-person) fund transfers, flash deals, AI-powered natural language conversations, and even personal financial management, making it a highly-intuitive mobile app for the bank’s customers,” the group said in a statement today.
 
Customers would only need to download the app which will be available via Google Play and Apple App Store beginning December, and activate it with their CIMB Clicks login credentials.
 
“Leveraging on world-class technology and our bank’s cutting-edge digital ecosystem, CIMB EVA firmly positions CIMB at the forefront of digital banking and enhanced customer experience,” said CIMB.
 
“Mobile devices play an increasingly important role in banking, and CIMB EVA is our latest cutting-edge proposition to fulfil our customers’ banking needs on-the-go, 24 hours a day, seven days a week,” said its chief executive Tengku Datuk Seri Zafrul Aziz.
 
The innovation of CIMB EVA was also driven by the exponential growth of the bank’s electronic and mobile transactions, which currently make up 94% of its banking transactions in Malaysia. CIMB Clicks, for example, recorded a 49% y-o-y increase in active users to-date, whereas CIMB Bank's mobile banking transactions grew over 170% in Q3FY16, compared with Q3FY15.
 
“To thrive in today’s competitive banking environment, we have been putting ourselves in our customers’ shoes to provide solutions that will not only facilitate their efficiency, but also help them plan their finances better. 
 
“This initiative is part of CIMB’s digital strategy which aims to seamlessly integrate more and more of our banking products and services into our electronic and mobile platforms, to make banking with CIMB part and parcel of a pleasurable lifestyle experience for our customers,” said Zafrul.

      Print
      Text Size
      Share