KUALA LUMPUR (Jan 18): “An impact-driven enterprise with the aim to empower refugees in Malaysia through a food business”. It’s how The Picha Project, winner of The Chivas Venture Malaysia, profiles itself.
Last night, The Picha Project was crowned winner of the Malaysian finale of the annual The Chivas Venture entrepreneur competition, beating finalists Chocolate Concierge, Promise Earth, and The Truly Loving Company, in a live pitch competition at [email protected] Row, Jalan Doraisamy.
The pitch session was juried by Ehon Chan (executive director of the ASEAN Centre of Entrepreneurship), Ho Kay Tat (publisher and group chief executive officer of The Edge Media Group), Freda Liu (producer, presenter and anchor for BFM89.9 The Business Station’s ‘Enterprise’ radio programme) and Sébastien Mouquet (managing director of Pernod Ricard Malaysia).
“It (winning) feels really good. So much of learning needs to be done still, in order to improve the business and for us to impact more lives,” The Picha Project’s co-founder and head of operations Lim Yuet Kim told The Edge Financial Daily.
The Picha Project provides a platform for marginalised refugee communities in Malaysia to cater authentic, traditional meals to the public, delivering food produced by refugees to customers’ doorsteps.
The million-dollar prize money aside, The Picha Project is also eyeing further business expansion, which would allow it to reach and assist more ostracised communities.
“We want to expand the business so we can reach other communities beyond just refugees. We aim to reach other countries and improve the lives of many other different communities,” Lim said.
Following their victory, The Picha Project will represent Malaysia in the global finale in Amsterdam on May 24, where the company’s share of US$1 million in funding is at stake.