KUALA LUMPUR (Dec 8): Actress and entrepreneur Noor Neelofa Mohd Noor, more well known as Neelofa, has been appointed as an independent non-executive director in AirAsia Bhd's board.

In a statement, AirAsia Group CEO Tan Sri Tony Fernandes described Neelofa's appointment as a "great addition" to the board.

"Her experience as an entrepreneur, a brand creator and an industry disruptor will be invaluable to AirAsia, and she will be able to provide fresh insights into our business as we transform into a digital airline," he said.

"Neelofa is super smart, young and independent — just what we need to help the company stay ahead as we progress towards becoming one of the best performing, most trusted and respected companies in the world. Her reputation as Malaysia's leading businesswoman, one of the few Malaysians named by Forbes Asia in their 30 Under 30, and her track record in championing women in business is an inspiration to us. I look forward to working with Neelofa," he added.

A celebrity turned entrepreneur, Neelofa is currently a director in NH Prima Sdn Bhd, which is involved in the business of selling headscarves for Muslims.

On twitter, she said: "Thank you everyone for the warm wishes and kind thoughts on the AirAsia news! It means the world to me! The sky is not the limit anymore! Fly high, higher!"