Thursday 28 Mar 2024
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This article first appeared in The Edge Financial Daily, on May 11, 2016.

 

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KUALA LUMPUR: Carlsberg is offering football fans a chance to watch the Uefa Euro 2016™ semi-finals live in France and experience what it’s like to be a football star and play on the pitch at the Stade de Lyon, the official stadium for the championship.

As the official beer sponsor of the tournament, access to the event is exclusively held by Carlsberg and only five winners from Malaysia and 100 winners worldwide — which will be randomly chosen from its “Plan on the Pitch” contest — will have a chance to participate.

Winners will be treated like football stars — complete with personalised football kits, access to locker rooms and other entertainment at the VIP hospitality lounge — and possibly with football big names and legends sitting next to them — all while enjoying ice-cold Carlsberg, it said in a statement.

Each winner will also be able to bring a lucky friend along on this once-in-a-lifetime chance. To win, one must submit a photo of the proof of purchase for Carlsberg, captioned with one’s name and MyKad number, via WhatsApp or WeChat to (018) 327 8718. The contest runs from May 3 to June 7.

“It is probably the best football prize as the winner gets to play, interact and probably score some goals together with some great legends from the past Uefa Euro tournaments on the pitch of Stade de Lyon,” said Carlsberg Brewery Malaysia Bhd managing director Henrik Juel Andersen.

For the first time in its history, Uefa Euro 2016™ will feature 24 teams compared with only 16 in the previous tournaments. It is estimated to draw a total audience of around 1.9 billion worldwide.

This is the eighth consecutive time Carlsberg is sponsoring the tournament, the first being in 1988.

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