KUALA LUMPUR (June 30): BMW Group Malaysia unveiled its BMW 4 Series, the newest line of its premium executive coupe model range featuring the BMW 420i Coupe, the BMW 430i Coupe as well as the BMW 430i Gran Coupe.
The automaker also announced its special 100th Year Anniversary Celebrations pricing for the BMW X6.
BMW Group Malaysia managing director and chief executive officer Han Sang Yun said: "The history and tradition that we at BMW have with premium sports coupe is one of specialist competency and we have been specialists in creating sport and dynamic coupes for decades."
He added that a new benchmark was being set in the segment with the new BMW 4 Series variants, saying that the sports coupes would "deliver even more power, sportiness and presence in the premium segment".
This comes in the form of the new BMW B48 engine, which each variant of the BMW 4 Series houses. The all-new aluminium inline-four cylinder engine is critical to the premium automaker's new modular engine family.
Alongside each engine is the multi-award winning BMW TwinPower Turbo technology, which teams up with an eight-speed sports automatic transmission. The engine powering the new BMW420i Coupe, the new BMW 430i Coupe as well as the new BMW 430i Gran Coupe works to deliver a significant boost in power and improved fuel efficiency.
Speaking on the 100th Year Anniversary Celebrations pricing for the BMW X6, Han said, "In contribution of our centenary celebration, we continuously grow our strong portfolio of locally assembled premium vehicles in Malaysia. We want to ensure that more of our Malaysian customers are also able to enjoy the premium ownership experience of a BMW vehicle. We are confident that we will continue to optimise our supply to our customers in Malaysia as we reinforce our investment and commitment in the country."