Beyond e-commerce

Beyond e-commerce
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KUALA LUMPUR (May 13): While AEON Group has long been known as a retailer in Malaysia, the businesses it is involved in are far more than that.

In Malaysia, it has eight companies, namely AEON Co; AEON BiG (previously Carrefour but it was renamed after the company purchased the Malaysian chain of the French retailer in 2012); AEON TOPVALU, which focuses on private labels from Malaysia and Japan; AEON Global Supply Chain Management; AEON Delight, which offers integrated facility management services; AEON Fantasy, which offers entertainment facilities, such as Mollyfantasy, in shopping centres; AEON Credit Service, a financial services provider; and the Malaysian AEON Foundation, which holds major charity events and provides community services with a RM5 million fund.

It has embarked on a journey of digital transformation since last year, with the aim to create a synergy among these businesses. As AEON Co and AEON BiG chief executive officer (CEO) Shafie Shamsuddin put it, the digital transformation is more than just e-commerce, and retail has become a means to everything else.

With the “new retail” concept, the digital transformation connects all its stakeholders within the ecosystem, so that the group can better support its customers in a fast-changing retail landscape. It has three philosophies for the digital transformation, namely personalisation, demand change and transparency.

AEON Group is launching three new concept stores in Malaysia this year, and it is also looking to expand Daiso with more stores. Its pharmacy division, AEON Wellness, also focuses on three elements: wellness and healthcare for senior citizens; halal beauty products; and Japanese products.

Read more about it in The Edge Malaysia weekly’s May 17 edition.

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