Berjaya Food to announce JV with Paris Baguette Singapore

Berjaya Food to announce JV with Paris Baguette Singapore
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KUALA LUMPUR (June 15): Berjaya Food Bhd, which operates the Starbucks and Kenny Rogers' Roasters franchise in Malaysia, is set to announce a joint venture (JV) with international bakery operator Paris Baguette Singapore.

The JV signing ceremony is scheduled to be held next Monday (June 20) at a hotel here, according to an invite sent out to the media.

“Paris Baguette is a French-inspired bakery brand that is operated by SPC Group and is the number one bakery chain in South Korea.

“To date, there are over 3,400 stores in South Korea, and more than 440 locations across the United States, China, France, Vietnam, Indonesia, Cambodia, and Singapore,” the invite read.

In April last year, SPC Group's top officials were reported to have discussed with Malaysian government officials including Senior Minister and Minister of International Trade and Industry Datuk Seri Mohamed Azmin Ali on SPC Group’s planned Malaysian investments, which include construction of production facilities and the launch of Paris Baguette bakeries in the country.

According to South Korea-based SPC Group's website, its subsidiaries include food biotechnology firm Samlip General Food Co Ltd, food distributor GFS, and the bakery chain Paris Croissant.

Paris Baguette Singapore's website stated that the company was founded in 1988.

“Our origins were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang. The spirit of Sangmidang, which is to not leave a single piece of bread unchecked, is still with us 76 years later. In 1988, Paris Baguette began with its first store in South Korea. And now, we are an international fast-casual bakery and franchise specialising in French-inspired goods,” it said.

At 4.23pm on Wednesday, Berjaya Food’s share price was trading 11 sen or 2.3% lower at RM4.65, bringing the group a market capitalisation of RM1.82 billion.

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South Korea’s Paris Baguette franchise owner keen on launching bakeries in Malaysia — report

Tan Choe Choe