Friday 29 Mar 2024
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KUALA LUMPUR (July 13): Axiata Group Bhd and subscription video on demand service iflix have signed a non-binding Memorandum of Understanding (MoU) with regards to the expansion of their strategic collaboration.

In a joint statement issued today, Axiata said the regional collaboration is to bring the best in entertainment to more than 125 million Axiata’s customers in six countries.

“Axiata has always demonstrated a strong focus on customer experience and innovation, as we strengthen our position in new sources of value, specifically in digital entertainment products and digital content distribution platforms across the region,” the group chief strategy and marketing officer Dominic Arena said.

With existing partnerships with Celcom Axiata Bhd in Malaysia and Dialog Axiata PLC in Sri Lanka, the collaboration is intended to extend at PT XL Axiata Tbk in Indonesia, Smart Axiata Co Ltd in Cambodia, Robi Axiata Limited in Bangladesh and Ncell Private Limited in Nepal.

Arena said the expansion of Axiata's collaboration with iflix was a testament to Axiata’s commitment to innovation, offering its customers the best digital features and services available.

“We are thrilled to make iflix’s world-class service and content available to over 125 million customers in Malaysia, Indonesia, Bangladesh, Cambodia, Nepal and Sri Lanka,” Arena said.

In addition to the collaboration, Arena noted it would further strengthen the group’s leading regional telecommunications position.

Meanwhile, iflix group chief executive officer Mark Britt commented: “We look forward to working with Axiata to further redefine media and entertainment for Axiata’s customers in Malaysia, Sri Lanka, Indonesia, Cambodia, Bangladesh and Nepal, over the coming months.”  

All of Axiata’s customers will be able to enjoy iflix’s service and a vast library of local, regional and western content, utilising Axiata’s connectivity and technology across the region.

At 11.50am, Axiata’s shares fell 3.29% or 16 sen to RM4.71 with 1.91 million shares traded, for a market capitalisation of RM42.56 billion.

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