KUALA LUMPUR (June 7): Astro Malaysia Holdings Bhd said today group chief executive officer (CEO) Datuk Rohana Rozhan has given notice of her resignation, which will take effect from Jan 31, 2019.

Astro said Rohana's resignation notice was due to her intention "to pursue other goals".

Pay-TV operator Astro said in filings to Bursa Malaysia that notwithstanding Rohana's resignation as group CEO on Jan 31, 2019, she will remain on the board as a non-executive director.

"The board of directors wishes to thank Dato' Rohana Rozhan for her valuable contributions, and is appreciative of her leadership of Astro for more than 20 years.

"In line with the group's succession plan, the board has approved the appointment of Mr. Henry Tan as Dato' Rohana's successor. Dato' Rohana will transition her leadership to Mr Henry Tan, who is currently group chief content & consumer officer. He has been with Astro for more than 10 years. The board believes that Henry will continue to champion and lead Astro into the future," Astro said.

According to Astro, Rohana, a pioneer member of the group since 1995, rose up the ranks to become its group CEO. During her tenure as group CEO, Astro said its customer base grew from two million to 5.5 million.

Astro said Rohana champions diversity and complementarity in assembling Astro's top team and is passionate about transforming Astro into a cloud, mobile-first and analytics-driven digital content organisation.

Rohana said: "The business that we built at Astro over the years is attributable to one thing — the passionate, committed and talented individuals that make up Team Astro. It is my honour to have been part of this amazing team, moving as one, to achieve far more than I ever dreamt possible in a fast-evolving and dynamic industry. As Team Astro, our passion has always been to better serve our customers, which has been our privilege and our continued responsibility."

Meanwhile, Astro chairman Tun Zaki Azmi said: "Dato' Rohana has been an inspirational leader to all at Astro, having led the team in setting many firsts and milestones for the media industry in Malaysia. We respect her decision to step down as group CEO and wish her all the very best and a bright future ahead."