KUALA LUMPUR (Oct 31): Astro Malaysia Holdings Bhd is venturing into Singapore through a strategic partnership with info-communications company StarHub Cable Vision Ltd to further expand its presence in the Asean region.

In a statement today, Astro group chief executive officer Datuk Rohana Rozhan said it has entered into a partnership with StarHub to offer Singapore customers Go Shop, a 24-hour platform-agnostic home shopping proposition destination on television, online and mobile that was officially launched in January 2015.

Since its launch, it has attracted over 500,000 customers and a total of 75 million online and mobile page views in Malaysia.

"Go Shop has been providing Malaysians the comfort and convenience of home shopping on all screens and devices.

"We are privileged to now extend this service to our sophisticated and affluent Singaporean neighbours through our partnership with StarHub.

"Our aspiration and promise is to strive to provide compelling product and value propositions, in an entertaining and informative way," Rohana said.

She added that customers in Singapore can enjoy Go Shop via StarHub's Mandarin language Channel 110, www.goshop.com.sg, and the Go Shop mobile app.

Go Shop in Singapore is operated by Astro GS Shop Singapore Pte Ltd, a 100%-owned subsidiary of Astro GS Shop, which is a joint venture between Astro Retail Ventures Sdn Bhd — a 100% subsidiary of Astro — and GS Home Shopping (GS) Inc — the global leader in TV home shopping with international presence in South Korea, Malaysia, China, India, Indonesia, Vietnam, Thailand, Turkey and Russia.

Astro's share price closed at RM2.85, up 3 sen or 1.06%, giving it a market capitalisation of RM14.85 billion.