Astro launches new streaming service sooka

Astro launches new streaming service sooka
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KUALA LUMPUR (June 8): Astro is today launching sooka, a new streaming service which offers both free and paid content.

In a statement today, the Pay-TV giant said sooka focuses on aggregating and curating content such as live global sports action, Malaysian dramas and entertainment programmes, and sooka exclusives and originals that resonates with millennials on a mobile-based streaming platform.

Head of programming at sooka, Emarina Mohd Kamal said the new streaming service comes at a time where users today embrace a mobile-first lifestyle and as such are attuned to consuming content online.

“The shift in viewing trends had consumers rapidly embracing the ‘new normal’ digital lifestyle, and great content has become a vital digital asset,” she said.

Emarina said in addition to the free tier, sooka also offers two options of simple plans – VIP+Sports plan (priced at RM41.90 per month, with current promotion of RM15.90 per month) for sports fans; and VIP Entertainment plan (priced at RM15.90 per month) for Malaysian entertainment content from local dramas, variety shows and movies, as well as sooka exclusives and originals.

She added that in conjunction with UEFA EURO 2020, sooka is launching a special promotion for its VIP+Sports plan at an introductory price of RM15.90 per month starting today, enabling sports enthusiasts to watch all 51 UEFA EURO 2020 live matches.

Emarina said sooka’s main differentiator is its ability to deliver live sports streaming on mobile devices, enabling customers to get their sports ‘fix’ anytime, anywhere.

“We have a strong sports content line up until year end and will continue to strengthen our sports proposition, so we can continue to bring the best to Malaysian sports fans,” she said.

Astro was last traded at RM1.17, valuing it at RM6.10 billion.