Apps: Collecting digital loyalty points

This article first appeared in Personal Wealth, The Edge Malaysia Weekly, on April 17, 2017 - April 23, 2017.
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Customer loyalty programmes have evolved from being card-based to digital-based. However, most of these programmes only allow consumers to collect points from a certain merchant.

Enter home-grown loyalty lifestyle mobile app Manis. It allows users to collect points from 150,000 participating merchants, including small shops and restaurants that have not had loyalty programmes before. 

All users need to do is take a picture of their receipt and upload it to the app on the day of the transaction. The Manis team will review the receipt before issuing points. 

New users receive 500 free points from Manis. After that, each ringgit spent at “normal” merchants translates into one Manis point while each ringgit spent at “premium” merchants translate into three Manis points. 

Manis points can be collected at retail, entertainment, health and beauty and food and beverage outlets, among others. Extra points can be collected at “premium” merchants such as Tealive, KK Super Mart, The Coffee Bean & Tea Leaf and Vincci. 

Up to 500 points can be collected per receipt and a maximum of two receipts from each outlet can be uploaded daily. However, points cannot be collected for monthly utility bills, car purchases, lottery tickets, e-commerce transactions and public transport tickets, among others. 

Users can use the points collected to get vouchers from brands such as Uber, Tune Talk, Domino’s and Harvey Norman. The number of points required depends on the brand. For instance, users need to have 5,000 points to get a RM20 voucher from online florist BloomThis.co.