Apple to seduce TV with new features

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SAN FRANCISCO: Since Steve Jobs unveiled the iPhone and Apple TV at the same event in 2007, the two products have taken radically different paths.

The iPhone has gone through nine iterations to become the world’s most successful consumer electronics product, generating US$102 billion (RM443.7 billion) in sales in its last financial year. While it got full-court-press advertising campaigns and development efforts, the set-top television box was treated largely as an afterthought. The hardware hadn’t been updated since 2012. Apple Inc never used its marketing muscle to convince people to buy one.

With the model introduced on Wednesday, chief executive officer Tim Cook shook the secondary status off Apple TV, dressing it up with Siri voice-recognition software, video games, an App Store and a touch-enabled remote control in the company’s most significant attempt to reach customers in the living room.

But success is far from assured when it hits stores next month. Versions will sell for US$149 and US$199, making it more expensive than rivals. — Bloomberg


This article first appeared in digitaledge Daily, on September 11, 2015.