KUALA LUMPUR (Nov 18): Battersea Power Station Development Company Ltd (BPSDC) sold nearly half of the residential units under Phase 3 of the £8 billion Battersea Power Station redevelopment in London during the first three weeks of its global tour, with 60% of total sales to date snapped up by London locals.

The tour saw the Battersea Power Station brand launch to 13 markets across the world, with a series of launch events, residential sales and commercial leasing exhibitions.

The Battersea Power Station project, one of central London’s largest new developments, is owned by a consortium of SP Setia Bhd, Sime Darby Bhd and the Employees Provident Fund, and is managed by UK-based BPSDC.

In a statement yesterday, Battersea Project Holding Co Ltd chairman Tan Sri Liew Kee Sin said through the global tour, the company wanted to do something different to ensure that they reached the absolute best in class around the world for commercial leasing opportunities.

“We expect some very exciting announcements to be made in due course as the partnerships progress, to see such strong residential sales, including the showcase (world-renowned architect) Gehry Partners’ penthouses, demonstrates that the design-led product is really appealing to purchasers who want to come and create a home here in our Battersea community,” he added.

Gehry Partners-designed penthouses, with views across the power station, were sold in the first week of sales.

The BPSDC team hosted a total of 26 events and exhibitions in London, New York, Los Angeles, Paris, Milan, Shanghai, Beijing, Kuala Lumpur, Hong Kong, Tokyo, Dubai, Doha and Singapore over a two-week period.

In each city, the launch events for the brand were attended by up to 500 key influencers from the creative and business industries, and also hosted a number of well known-names such as actress Kate Beckinsale and musician Sting, in which during the New York event it was announced that Sting had purchased at the development.

Homes were sold in all of the global cities excluding New York where only marketing was permitted, with 2-bedroom apartments being the most popular purchase.