AIMS Group embarks on regional expansion with rebranding

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KUALA LUMPUR (Nov 9): Carrier-neutral data services provider AIMS Group (AIMS), today announced the rebranding of its corporate identity to reflect its strong commitment on regional expansion and more comprehensive service portfolio with wider geographical coverage to better fulfil and exceed customers’ expectations.

In a statement today, the group said that as part of the rebranding, AIMS logo now sports Time dotCom Bhd’s corporate colours, while the cube design expands in shape to reflect the companies aim to branch out in services and across the region. Together with the logo, AIMS now has a new tagline - ‘Always Driven, Always Adaptable.’

AIMS Group chief executive officer Chiew Kok Hin said that in the last few years, the group had grown to be one of the leading credible datacentres in Malaysia.

“We began embarking on a regional presence in the last year and it is time for us to rebrand in line with our Group identity to strengthen our regional commitment and realign our culture and core values with Time.

“As a Group, it was essential for us to redefine our brand to the identity of Time if we are to achieve our goals of regional expansion.”

“Our new tagline best reflects the course AIMS has taken to grow to its current standing. We are always driven to be the best in the industry as our customers deserve only the best.

“The key to our success has been our ability to adapt to the ever changing technology landscape and demands of new trends like big data and Internet of Things (IoT),” he said.

Chiew said the group’s aim continues to be focused on customer service – that better and more comprehensive offerings are in store for all in Malaysia and across the South East Asia region.

“In the next few years we will be focusing on increasing our regional market share increasing our presence in more countries.

“We will also be focusing more into the enterprise space, offering a multitude of managed services and cloud. We have invested substantially into creating an ecosystem for our customers to leverage on be it services, storage, cloud or carriers,” said Chiew.

AIMS has already established their presence in Thailand, Singapore and Vietnam.

The company said it expects to post double digit revenue growth of 20% in 2016, more than four times the targeted growth rate of their peers in the Malaysian data centre industry.