Saturday 20 Apr 2024
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KUALA LUMPUR (Feb 7): Affin Hwang Capital Research has maintained its “Sell” rating on Media Prima Bhd (MPR) at 40 sen with a lower target price of 30 sen (from 33 sen) and said it expects MPR's key traditional media divisions such as TV and Publishing to remain subdued given the ongoing structural decline while contribution from the bright spots - non-core/digital segments (OOH, radio, digital, content and home shopping) are still unable to offset losses in the core divisions.

In a note today, the research house said all in, it believes MPR will need time to turn things around before getting back to core profitability.

“With no immediate catalysts in sight, we reaffirm our Sell rating with a target price of 30 sen,” it said.

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