KUALA LUMPUR (June 21): Aeon Credit Service (M) Bhd (Aeon Credit) is looking to improve its asset quality and focus on consumer insight, besides digitalising its operations, by setting up new digital branches to improve customer service and improve cost efficiency, to maximise profits for the financial year 2017 (FY17).

“We will expand on setting up new digital branches to improve customer service and improve cost efficiency. Our first digital branch is located in Menara Olympia," said Aeon Credit managing director Kenji Fujita, after the company's annual general meeting today.

“Since its launch, we have opened four new model branches in Shah Alam, Kota Bahru, Segamat and Sungai Petani. These branches will be able to process application of credit card and personal financing within 30 minutes,” he said.

Fujita also said the group will optimise its profit structure in the easy payment and fee business.

“We will utilise digital tools, review our business flows and develop seamless operating practices and improve speed in customer service. We expect this strategy to improve the company’s business efficiency and reduce impairment loss,” he added.

Aeon Credit will also be expanding its settlement business, especially the electronic-money or e-money business, the insurance business, as well as the credit card business, with focus on the group’s retail outlets nationwide.

Fujita said Aeon Credit is confident of maintaining its performance for FY17, with these strategies in place, and expects its dividend payout to remain consistent for the financial year.

As at 3 p.m., Aeon Credit was trading 10 sen or 0.75% lower at RM13.30, with 17,300 shares done. It had a market capitalisation of RM1.92 billion.