KUALA LUMPUR (April 20): Aeon Credit Service (M) Bhd is offering asset-backed personal financing for the first time via its partnership with HelloGold Sdn Bhd. The move is deemed crucial to grow non-bank lender Aeon Credit's customer base.
HelloGold is a Shariah-compliant mobile-based digital platform where consumers can purchase investment grade gold at current market prices at a lower cost. The platform focuses on consumers from the middle-income bracket.
Aeon Credit managing director Kenji Fujita said the group had today signed the collaboration agreement with financial technology (fintech) start-up HelloGold to offer asset-backed personal financing products to subscribers of HelloGold's online gold savings platform.
Fujita said he is confident Aeon Credit would be able to gain a new significant customer base from this partnership. "We did not set a target for the customer base but we hope to leverage off from the users of HelloGold," he said.
Fujita was speaking to reporters here today during the collaboration agreement signing ceremony between Aeon Credit and HelloGold.