<div class=newsTextDataWrapInner><p>KUALA LUMPUR (Feb 12): UK-originated sports retailer Sports Direct Plc has set up its 11th Malaysia outlet at Intermark Mall, Kuala Lumpur, via a joint-venture with MST Sports Sdn Bhd.</p></div>

<div class=newsTextDataWrapInner><p>The opening of the store today, was jointly witnessed by Sports Direct’s Malaysia managing director Paul Gibbons, group chief executive officer Dave Forsey, British High Commissioner to Malaysia Her Excellency Vicki Treadell, and Olympic Council of Malaysia’s President Tunku Imran Tuanku Ja’afar.</p></div>

<div class=newsTextDataWrapInner><p>The outlet becomes an anchor tenant for Intermark Mall, measuring 13,000 sq ft of floor space that houses various international sports and sports lifestyle brands.</p></div><div class=inPageAd id=div-gpt-ad-inpage></div>

<div class=newsTextDataWrapInner><p>Moving forward, Sports Direct is mulling to open another nine outlets in Malaysia within 2015.</p></div>

<div class=newsTextDataWrapInner><p>Asked if such an investment decision justifiable in the midst of slower consumer spending sentiment in Malaysia, Gibbons conceded that these openings in the pipeline are planned based on a medium to long-term basis.</p></div>

<div class=newsTextDataWrapInner><p>“The main reason we brought in Sports Direct to Malaysia was because of its proven business model as a multi-brand, multi-sport concept, offering consumers unparalleled value and variety,” Gibbons told pressmen, after the launch of the Intermark Mall outlet.</p></div>


KUALA LUMPUR (Feb 12): UK-originated sports retailer Sports Direct Plc has set up its 11th Malaysia outlet at Intermark Mall, Kuala Lumpur, via a joint-venture with MST Sports Sdn Bhd.

The opening of the store today, was jointly witnessed by Sports Direct’s Malaysia managing director Pa...

Sports Direct establishes 13,000 sq ft outlet at Intermark Mall

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