Saturday 20 Apr 2024
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KUALA LUMPUR (Nov 17): Mobile-telecommunication network provider Celcom Axiata Bhd hopes to double its post-paid customer base, with the launch of two new packages, Celcom FiRST Blue and FiRST Gold.

Celcom Axiata had a total of 12.34 million subscribers nationwide as at August this year. Of the total, 2.84 million were post-paid users.

"We would like to double our activation on post-paid every month, if possible," chief sales and marketing officer Aefendy Zainal Abidin told the media, after the launch of the two new packages.

According to  Aefendy, Celcom FiRST Blue is offered at RM45, with a 6GB Internet package. The RM150 FiRST Gold package has a 12GB Internet scheme.

He said Celcom Axiata had been stepping up its offerings since the second half of 2015, amid intensifying competition in the telecommunication industry.

"In fact, we have a few more things to announce in a couple of weeks, so that we really close off the year on a high, in terms of campaign and product launches," Aefendy said .

Aefendy also said Celcom Axiata's 4G LTE roll out for 2015, is currently on track.

"Our coverage has reached more than 50% in populated area and is on track to achieve our expectations by year end," he said.

(Note: The Edge Research's fundamental score reflects a company’s profitability and balance sheet strength, calculated based on historical numbers. The valuation score determines if a stock is attractively valued or not, also based on historical numbers. A score of 3 suggests strong fundamentals and attractive valuations.)

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