KUALA LUMPUR (Feb 4): Astro Malaysia Holdings Bhd has secured the English Premier League (EPL) broadcast rights in Malaysia for the next three seasons from 2016/17 to 2018/19.

In a statement today, Astro chief operating officer Henry Tan said Astro has strengthened its position as the home of sports and the choice for sports fans by winning the rights to all Premier League matches for the seasons from 2016/17 to 2018/19.

"We are pleased to continue our association with the Premier League to provide unmatched coverage of the biggest and most exciting football league in the world for the next three years.

"Every fervent football fan in Malaysia will have the best front row seat to catch every match and every story of their favourite teams, as ALL 380 Premier League matches every season will be available LIVE on Astro TV in full HD and on all mobile devices via Astro on the Go (AOTG)," he said.

Tan said sport fans could look forward to a major sporting year with a comprehensive line-up of "live" sports events such as UEFA EURO 2016, Rio 2016 Olympics and Thomas & Uber Cup 2016 on Astro TV and AOTG.

Meanwhile, Premier League executive chairman Richard Scudamore said the popularity of the Premier League continues to grow in Malaysia and Astro's high quality production of the competition is a key reason for that.

"We look forward to continuing to work with Astro to make the best Premier League content available to our fans across the country," he said.