This article first appeared in The Edge Malaysia Weekly on May 7, 2018 - May 13, 2018

The Edge Communications Sdn Bhd has created a traffic monitor on its website in conjunction with the 14th general election (GE14) on May 9, dubbed the “Mother of All Elections”.

Available on www.theedgemarkets.com since Saturday, Undi Traffic uses data from Google to indicate traffic flows from defined points leading to 165 parliamentary constituencies in Peninsular Malaysia.

The Election Commission on April 10 had announced May 9, a working day, as polling day. The government later declared it a public holiday.

Given that the election will be held midweek on a Wednesday, traffic is expected to be heavy as voters head home to cast their votes.

Undi Traffic has been developed as a tool to gauge voter turnout. In collaboration with Khor Yu Leng, an independent geodata economist and her assistant Jeamme Chia, theedgemarkets.com will provide traffic updates and analysis on Tuesday and Wednesday.

Undi Traffic has identified 50 marginal and tightly contested seats that are expected to be closely watched.

For the marginal seats, Undi Traffic uses a benchmark of a 5% margin or less, based on the GE13 results. A total of 36 seats are considered marginal seats.

The Edge Communications publishes The Edge Malaysia weekly and The Edge Financial Daily.

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