This article first appeared in The Edge Financial Daily on May 12, 2017

KUALA LUMPUR: Luggage retailer Tumi is bringing the 19 Degree collection of aluminium and polycarbonate luggage to life through an immersive experiential activation at Pavilion Kuala Lumpur until Sunday.

Since its launch, Tumi said its 19 Degree collection had become a travel staple for every style maven on the go.

“At the Pavilion Kuala Lumpur mall activation, guests will discover how the 19 Degree collection effortlessly fuses breathtaking design with unparalleled innovation through a series of interactive areas that invite exploration and discovery,” the company said in a statement.

“To showcase 19 Degree’s unparalleled innovation, guests can visit the enclosed Experience Room, which shows a 3D projection mapping video displayed onto a 19 Degree travel case. The exhilarating audio-visual journey whisks visitors away on an adventure through beautiful destinations with the 19 Degree case as a focal point,” it added.

“We’re extremely excited to celebrate 19 Degree in a way that brings both its design and unmatched innovation to life. 19 Degree embodies our focus on unparalleled product quality, technical innovation, design excellence and functional superiority, which are the essence of the Tumi brand,” said Tumi senior vice-president and managing director for Asia-Pacific Fernando Ciccarelli.