Startup-O brings data-driven clarity to both founders and investors

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SINGAPORE (July 30): When Anuj Jain left the corporate world to start his own company, he was unprepared for the hurdles he would encounter. Jain had set up a website to sell antique furniture and expected his years of experience successfully climbing the corporate ladder to make a difference. “You think magic will happen, but it doesn’t,” he says, recalling his experience.

Instead, Jain found himself having to navigate a fragmented and confusing start-up world.

“It’s a very tough journey for a founder even after you have had a great career and accomplished a lot,” he says. To raise money, for instance, Jain spent a...(click on link for full story on theedgesingapore.com)