This article first appeared in The Edge Financial Daily, on November 24, 2015.

NEW YORK: Starboard Value may be flip-flopping in vain on Yahoo. The activist investment firm now wants the US$31 billion (RM133.3 billion) web company to offload its own relatively small operations rather than its huge stake in Alibaba. However it is engineered, though, the real problems for Yahoo boss Marissa Mayer will remain.

Jeff Smith of Starboard, famous for his detailed plans to fix eatery-chain owner Darden Restaurants including the breadstick policy at Olive Garden, had supported Mayer’s belaboured effort to shift the Alibaba holding into a separately traded company. The stake is worth around US$30 billion and Yahoo reckons that it would be a tax-free transaction. With the US authorities refusing to bless the idea in advance, Smith has changed his mind, and prefers the idea of Yahoo becoming the Alibaba vehicle itself and getting rid of its operating businesses.

How Yahoo carves itself up isn’t really the point any more. When it comes to Alibaba and a US$8 billion stake in Yahoo Japan, as long as the shares sit in one or more holding entities that are a step removed from investors, they’re likely to be discounted. And assuming the planned spin-off will not be taxed, whichever mechanism is selected will leave a tax liability should the underlying shares ever be sold.

The worry is that if the Internal Revenue Service doesn’t play ball, it could crystallise a bigger tax bill, perhaps US$10 billion or more, as soon as the spin-off happens. Though that’s a risk, Yahoo’s legal advisers say otherwise. And Starboard’s switcheroo obscures Mayer’s day-to-day challenge, which the hedge fund also recognises: the failure so far to turn around the bits of the company she actually runs.

Yahoo investors have reasons to be disappointed that Mayer hasn’t made greater headway after more than three years as chief executive. With a lengthy Alibaba spin-off process, initiated partly in response to shareholder pressure, well under way, it’s odd that Starboard would choose to distract her from the task at hand. As is clear from Yahoo’s struggles, which predate Mayer’s arrival, rejuvenating an early Internet pioneer is much harder than rearranging the menu at an Italian restaurant. — Reuters