KUALA LUMPUR (March 7): Sime Darby Bhd's real estate arm Sime Darby Property launched its mobile app to tap a larger customer base within Malaysia and abroad.

In a statement today, Sime Darby Property managing director Datuk Jauhari Hamidi said the mobile app was deemed a game changer, which could enhance the company's reach as a leading global property developer.

"The delivery of a convenient and effective marketing channel such as the Sime Darby Property Mobile App for our customers is timely, especially in the current challenging property market. We will also be able to extend our reach and tap into a larger customer base within and beyond the country.

"The new mobile app was considered on the notion that we need to adopt additional strategies to approach our customers. This is necessary especially for the Gen-Y segment, who are early adopters of technology and makes up the pool of young professionals, and potential customers of our products. This new approach complements the traditional push marketing strategy and offers a new customer centric experience," Jauhari said.

At 3.15pm, Sime Darby shares rose one sen or 0.1% to RM7.90 for a market capitalisation of RM49.98 billion.

The stock saw some three million shares traded.