KUALA LUMPUR (Oct 19): The ACE Market-listed information technology solutions provider PUC Bhd, formerly known as PUC Founder (MSC) Bhd, has teamed up with point-of-sale (POS) services provider Bersian Technology (M) Sdn Bhd to implement a cross-marketing collaboration.

In a filing with Bursa Malaysia today, PUC said the partnership involves exploring the collaboration through its subsidiaries, which have clientele in the retail and electronic commerce sector and are interested in complementing its existing services by marketing PUC's advertising and electronic payment services to Bersian's existing clientele as well as cross-marketing with the POS services of Bersian to PUC's clientele.

"The memorandum of understanding (MoU) will provide an opportunity for the parties (PUC and Bersian) to establish collaboration based on the respective party's expertise and strengths," it said.

The MoU will come into effect on the date of signing and will remain for a period of twelve months from the date of signing the MoU.

"Early termination is allowed by mutual agreement in writing," it said.

The group said the MoU will not have any effect on its share capital and substantial shareholders' shareholdings.

"The MoU is not expected to have any material immediate effect on the earnings per share, net assets per share and gearing of PUC for the financial year ending Dec 31, 2017," it said.

PUC is an investment holding company, while its subsidiaries are principally engaged in media and advertising, financial services, and renewable energy.

Meanwhile, Bersian was incorporated on Nov 3, 2003 as a private company limited by shares, with paid-up capital of RM200,000. It has over 3,000 licensed merchant outlets which are the users of its POS services.

PUC closed unchanged at 16 sen with 59.91 million shares done, for a market capitalisation of RM208.75 million.