KUALA LUMPUR (Sept 24): The first Proton Sport Utility Vehicle (SUV) — the Proton X70 — made its public debut as Proton Edar Sdn Bhd kicked off its programme of exclusive customer previews in Petaling Jaya from Sept 19-23, 2018.
“Customers, C-level executives from prominent corporations as well as potential corporate buyers were invited to see the interior and exterior design of the SUV, which is the first Proton product to enter the rapidly-growing market segment,” it said in a statement today.
Proton Edar Chief Executive Officer Abdul Rashid Musa said since bookings were opened on Sept 8, the response from customers has been overwhelming.
“The Proton X70 scales new heights for the company with its modern and sophisticated design so we are organising previews to allow customers to get a closer look to understand the level of engineering and feel the premium materials we have used in this SUV,” he added.
The exclusive customer preview sessions that kicked off on Sept 19 was the first in a series of events spanning seven Malaysian cities that would run until Nov 4.
The sessions began with events in Penang, Johor Bahru, Kuching, Kuantan, Ipoh and Kota Kinabalu to follow.
Proton Holdings Bhd is 50.1 per cent owned by DRB-HICOM Bhd and 49.9 per cent by Zhejiang Geely Holding Group Co Ltd.