KUALA LUMPUR (Jan 15): Perusahaan Otomobil Kedua Sdn Bhd’s (Perodua) latest sport utility vehicle (SUV), the Aruz, which made its debut today, has already received 2,200 bookings since its order taking began on Jan 3.
President and chief executive officer Datuk Zainal Abidin Ahmad said Perodua was capitalising on the SUV vehicle segment’s rise globally.
“Buyers like their versatility, comfort, high driving position, good visibility and increased space while maintaining a compact footprint.
“Above all, their appearance projects an active, adventurous and aspirational lifestyle that many desire,” he told reporters during the launch here today.
The seven-seater Aruz was launched by International Trade and Industry Minister Datuk Darell Leiking and witnessed by Perodua chairman Tan Sri Asmat Kamaludin and Japanese Ambassador to Malaysia Dr Makio Miyagawa.
Two variants of the Perodua Aruz are offered, the 1.5 X and 1.5 Advance, and priced on the road before insurance in Peninsular Malaysia at RM72,900 and RM77,900, respectively.
Zainal Abidin said Perodua’s entry into the SUV segment elevated it into a new territory and allowed the company to take customer satisfaction to the next level.
With 95 per cent of its components locally-sourced, the Perodua Aruz is the second national carmaker’s fourth energy-efficient vehicle, touting a class-leading fuel economy of 15.6 km per litre and comes with a five-year/150,000 km warranty.
The SUV will be available in five colours — ivory white, glittering silver, electric blue, granite grey and new amazon green.
As a bonus, from Jan 9 onwards, all customers who purchase the Perodua Total Protect Plus motor insurance will not only enjoy free Perodua Auto Assist benefits, but also free unlimited unnamed drivers, flood allowance up to RM1,000 and Personal Accident coverage up to RM10,000.