KUALA LUMPUR (June 23): In collaboration with e-commerce platform Shopee, property developer OSK Property will feature its transit-oriented development YOU CITY III in Cheras on Shopee’s 7.7 Mid Year Sale Campaign.

According to a press statement, this collaboration offers a one-stop shopping convenience to homebuyers, and it also allows online shoppers to win various vouchers, prizes and progressive interest savings.

OSK Property chief executive officer (CEO) (property development) Ong Ghee Bin noted that the partnership with Shopee aims to reach out to a larger audience, with a seamless one-stop homeownership experience as part of the company’s ongoing efforts to encourage Malaysians to make confident property decisions.

“Through this platform, we hope to extend our continuous support with innovative solutions and easy homeownership deals, where Malaysians can book a YOU CITY III unit just as easily as shopping for other essentials on Shopee,” he said.

“We believe the extension of the Home Ownership Campaign, paired with YOU CITY III’s One-Stop Carefree Living Experience Deals, will appeal to many first-time homebuyers, offering them great savings on their dream home, with no booking fee and the benefits of living in a connected and convenient setting in Cheras.”

YOU CITY III is a mixed-use development with residential and commercial components on a 5.5-acre (2.23ha) freehold land in Cheras 9th Mile. The residential component has 800 serviced apartments, while the commercial component has a three-storey YOU CITY RETAIL. The apartments are sized from 678 to 1,776 sq ft, offering layouts with two to four bedrooms, priced from RM500,000.

Shopee regional managing director Ian Ho reckoned that this campaign shows how e-commerce and the property sector can form a synergistic relationship.

“Through the listing of in-home appointment vouchers for YOU CITY III, OSK Property is pushing boundaries by giving our users yet another seamless buying experience for an activity that was once facilitated exclusively offline. This move displays how property players like OSK Property are staying ahead of the curve in adapting to changing consumer demand. For Shopee, this is in line with our goal to create unique experiences for users, ultimately enabling the benefits of e-commerce to be enjoyed by all,” he added.