Friday 29 Mar 2024
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SINGAPORE (Oct 29): Overseas-Chinese Banking Corporation (OCBC) today launched a new brand promise campaign with the tagline Simply Spot On, to be rolled out over three months using an integrated multi-channel communication strategy.  

The move comes after previous customer-centric brand campaigns like Stay True and Stay Curious. Ask OCBC, which were launched in 2017 and 2007, respectively.

In a press release on Monday, OCBC emphasises that its brand promise is not a marketing campaign, but instead the bank’s pledge to customers that it will make the effort to listen to them, truly understand them, and come up with the most appropriate solutions to... (Click here to read the full story)

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