HUBLOT marks its 10th anniversary of its revolutionary All Black concept watches with a week-long celebration at Suria KLCC. Festivities will take place at the first ever Hublot All Black Pop-Up Store on the concourse level. The week-long pop-up store, which runs until Sunday, is an immersive and innovative showcase of the Hublot All Black universe which takes guests through a decade long timeline of All Black timepieces. From London, New York to Tokyo, this marks Hublot’s first pop-up store in Kuala Lumpur as part of its anniversary.

To celebrate this momentous milestone, the pop-up features a timeline of the first All Black timepiece to the latest. The first Big Bang All Black made its debut in 2006 and won the Best Design 2005 award at the Grand Prix de l’Horlogerie de Genève. Considered to be a pioneer of the “invisible visibility” concept, the timepiece came to symbolise powerful design with its signature monochrome style.

Over the years, the All Black concept watches have come to represent the brand’s underlying philosophy for innovation such as the Hublot Tourbillon Bigger Bang All Black, Big Bang All Black II and Hublot MP-05 LaFerrari. Its latest edition, the Big Bang Unico Sapphire All Black, was also the vehicle of choice to unveil a new Hublot movement — the HUB1242 Unico. The generous 45mm case is made from blocks of sapphire crystal, sculpted into the iconic Big Bang shape case. The 2016 edition is limited to just 500 pieces worldwide.

Visitors who check out the Hublot All Black pop-up store will have the chance to experience the All Black Room and even win a Hublot timepiece by taking part in the enchanting Hublot All Black Room experience. The contest is open to all Malaysians aged 18 and above, and are welcome to submit their most creative video in the All Black Room.

After taking their video, they will have to share it on their Instagram account and Facebook page, and follow @Hublot on Instagram. Participants have to tag @HUBLOTLOVESMALAYSIA and include the hashtag of #HublotAllBlackKLCC in their captions to be in the running to win a Hublot timepiece. In order to be eligible for the competition, participants must make sure their Instagram profile settings are set to public.  

To find out more about the contest and its terms and conditions, visit www.facebook.com/thehourglass for more information.