Thursday 28 Mar 2024
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KUALA LUMPUR (Sept 09): Microsoft unveiled a first look of the new MSN for ten markets in Asia Pacific today, which are Malaysia, Singapore, Thailand, Philippines, Indonesia, Hong Kong, Taiwan, India, Australia and New Zealand.

The new MSN combines premium content from the world’s leading media outlets with personal productivity tools, and is now available on the web and will be soon available on Windows, iOS and Android.

Users around the globe are invited to try the new web experience starting today, at preview.msn.com. The official 'go live' date for MSN will be from Oct 01 in all countries except mainland China and Vietnam, where the new experience will be available in the coming months.

Adam Agner, who is the general manager for Microsoft Advertising, Asia Pacific, said while content is at MSN’s core, its DNA is all about empowerment.

“We’ve completely reimagined the experience, to bring together deep content with productivity tools that help people get more done, and because it’s a single platform, once you make MSN your own, you get the same experience everywhere on every device that works for your life,” he said in a statement.

MSN is partnering with some of the world’s best and most authoritative sources, including the New York Times in the US, as well as leading Asian publications such as the Hindustan Times and NDTV in India, PCCW Media in Hong Kong and the Philippine Star and the Jakarta Post, to name a few.

Contents from The Edge Media Group will also be featured on the new MSN.

The new MSN also features the ability for users to connect to popular services like Outlook.com, Facebook, Twitter, Xbox Music and soon Skype to their homepage.

With an audience of nearly 425 million people in over 55 markets around the world, available across the three major device platforms, the new MSN is an ideal environment for seamless brand storytelling across devices.

Although the face of MSN has transformed, the process of buying ads is simple, as brands can still enjoy ease of purchasing through similar Interactive Advertising Bureau (IAB) standard units, which were available on previous versions of MSN.

“With premium content and productivity tools, we’re thrilled to offer a new experience to both advertisers and consumers, that help people do more,” said Ken Chang, regional sales director for Microsoft Advertising, Asia Pacific.

 

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