KUALA LUMPUR (Sept 25): Media Prima Bhd's wholly-owned subsidiary Rev Asia Holdings Sdn Bhd has entered into an agreement with US-based digital media company Ziff Davis LLC to operate Mashable Southeast Asia (sea.mashable.com) for audiences across Indonesia, Malaysia, the Philippines and Singapore.

Mashable, a brand under Ziff Davis since 2017, is a global multi-platform media and entertainment brand reaching 70 million unique content visitors per month worldwide, including a social media following of 28 million.

"Under the agreement, Mashable Southeast Asia will curate and localise the best of Mashable’s global content, while adding original content specifically produced for the region. Advertisers that have committed as a launch partner to the new Mashable site in Malaysia include DiGi Telecommunications Sdn Bhd," said Media Prima in a statement today.

Rev Asia managing director Tze Khay Voon believes that the addition of Mashable to its existing portfolio of online brands will enable it to capture and capitalise on the continuous growth of digital advertising and sponsored content in the region.

"While the site will continue to carry Mashable’s award-winning international content, we are committed to delivering up-to-the-minute, locally-relevant content on developments happening right here in the region, in the style and tone that Mashable’s readership loves,” he added.

Media Prima Digital CEO Rafiq Razali said the partnership will further accelerate the group's digital revenue growth across other key markets in Southeast Asia.

"The expansion will be one of our key strategies moving forward in expanding internationally across the region,” he said.

Media Prima shares closed one sen or 1.06% lower at 47 sen today, giving it a market capitalisation of RM515.78 million.