KUALA LUMPUR (Feb 13): Malayan Banking Bhd (Maybank) is anticipating a 30% rise in the number of e-Ang Pow transactions this Chinese New Year, following the encouraging response it received over the past two years the service has been offered, and the continued adoption of digital banking among its customers.
Last year, the bank recorded 18,000 transactions valued at RM2.1 million, which was about 30% higher than the 16,000 transactions valued at over RM1.6 million the banking group recorded in the first year the e-Ang Pow service was launched in 2016.
"Given this trend, and the growing acceptance of digital banking, we believe that more customers will use this service this year where we hope to see over 23,500 transactions with a total value of RM2.7 million sent during the festive season," said Maybank Group head of community financial services Datuk Lim Hong Tat in a statement today.
The maximum transfer limit under the e-Ang Pow service is RM1,000 per transaction, with a maximum daily limit of RM5,000 on the app and RM30,000 on the web. Customers can perform up to 10 transactions at one-go.
Apart from the Chinese New Year festival, Maybank also offers e-cash gift services for Hari Raya and Deepavali — making it the only bank in Malaysia to offer such services for all three major festive seasons, the statement read.
"The response has also been encouraging for the other two festivals, with Hari Raya seeing close to 13,000 e-Duit Raya transactions valued at RM1.3 million, and DeepaMONEY at about RM300,000 in 2017," Lim shared.
Lim added that the bank's e-cash gift service is not only secure, convenient and environmentally friendly, but also allows customers to send it to anyone with a mobile number.
In conjunction with the 2018 e-Ang Pow service, Maybank also launched a "Shake & Win" contest on the new Maybank app as well as on the desktop, where customers stand a chance to win attractive prizes worth RM3 million.
"These include Grand Prizes such as Microsoft Surface 4 Pro, Samsung Note 8, Huawei Mate 10 Pro, Xiaomi Mijia 360 camera, Nintendo Switch and Fitbit health watches," the statement added.