KUALA LUMPUR (Aug 21): Maxis Bhd shares climbed as much as six sen or 1% to RM5.81 so far today, as the broader market rose and after the mobile telecommunication network provider announced yesterday, the launch of its 'Always On’ broadband plans.

"Both the new consumer and business fibre plans are available in speeds of up to 100Mbps, at prices 36%-65% lower than previous similar plans. For consumers, the 100Mbps plan comes at RM129 per month, and 30Mbps at RM89 per month. Business customers meanwhile can take up the 100Mbps plan for just RM139 per month, and 30Mbps for RM99 per month, inclusive of business grade service options of ‘Always On’ and ‘peace of mind’ benefits," Maxis said in a statement.

Today, Maxis shares were traded at RM5.80 at 3:42pm, with some one million units transacted. At 3:57pm, the FBM KLCI rose 7.68 points to 1,795.26.

AmInvestment Bank Bhd analyst Alex Goh wrote in a note today that the research house maintained its “Hold” call on Maxis shares, with a fair value of RM5.65.

"Maxis is offering this new deal, even though the Mandatory Standard on Access Pricing (MSAP) structure, which will reduce the wholesale prices for third-party operators to access its high-speed broadband (HSBB) network, has yet to be finalised.

"However, we understand that the negotiations are at final stages and the parties have clarity on the final pricing, which should still be value accretive for Maxis’ home fibre segment, complementing the group’s core cellular business," Goh said.