KUALA LUMPUR (Sept 19): The country's Islamic banking fraternity has adopted a customer service charter that was developed through the joint efforts of the member banks of the Association of Islamic Banking Institutions Malaysia (AIBIM).

In a statement today, AIBIM said the charter marks another milestone in the commitment by Islamic banks to deliver a consistent high standard of customer service.

AIBIM said the charter has been successfully rolled out by all its members effective Sept 15, and it incorporates the four pillars with emphasis on the core values of understanding the customer's profile, timely and efficient service, transparent and personable services as well as accessible banking solutions.

In order to reflect the different product offerings of the banks as well as internal standards, there may be minor variations in the charter of the respective member banks, said AIBIM.

"Islamic banks are expected to consistently demonstrate that transparency is at the heart of their business model. I am pleased to see full support from industry players as we promulgate the charter," said AIBIM president Datuk Mohd Redza Shah Abdul Wahid.

Established in 1996 as the Association of Interest Free Banking Institutions Malaysia, AIBIM currently has 27 member banks and promotes sound Islamic banking system and practice in Malaysia.