This article first appeared in The Edge Financial Daily on August 24, 2018

KUALA LUMPUR: HSBC Bank Malaysia Bhd (HSBC Malaysia) has appointed Tara Latini as head of retail banking and wealth management (RBWM) for Malaysia. Her appointment took effect on Monday.

In a statement yesterday, HSBC Malaysia said Latini will replace the outgoing head Lim Eng Seong who, after more than 10 years in the role, has joined the Asia Pacific Commercial Banking team in Hong Kong.

HSBC Malaysia chief executive officer Stuart Milne said the retail banking and wealth management department is a key growth engine for the bank in Malaysia, as the banking industry continues to invest for growth in Asia.

“Latini’s diverse expertise and extensive experience will help us meet evolving financial needs in one of Asean’s most dynamic consumer and wealth markets and delivers great customer experiences across multiple channels, including digital,” he said.

Latini joined HSBC in 2004, when she initially worked in CMB Marketing, and has since undertaken frontline leadership as chief operating officer and transformation roles across the US, UK and Hong Kong.

It added that Latini’s leadership in the last two years was vital for the RBWM Transformation programme across six countries globally, contributing significantly to the Global RBWM diversity and inclusion agenda.