Friday 29 Mar 2024
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SINGAPORE (Nov 9): Signs of strengthening growth and premiumisation are beginning to emerge across the fast-moving consumer goods (FMCG) sector, according to Nielsen.

Findings from the performance management company’s latest report, What’s Next in E-Commerce, points to strengthening growth in line adoption and spend around the world — and illustrates that the trend of slow or no growth in the FMCG sector is about to change.

Citing 2016 research data from eMarketer, Nielsen says FMCG e-commerce is set for exponential growth as total retail e-commerce is predicted to grow by...(click on link for full story on theedgesingapore.com)
 

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