Tuesday 19 Mar 2024
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KUALA LUMPUR: Hong Leong Islamic Bank (HLISB) has launched a new concept branch in Cyberjaya that offers banking without boundaries in an effort to strengthen its digital banking platform in response to evolving consumer habits in this age of mobile connectivity.

In a statement yesterday, HLISB said the branch, which began operations on Nov 3 last year, is the first of three compact branches being opened in high pedestrian traffic locations in 2015.

“Strategically positioned in Malaysia’s high-tech Multimedia Super Corridor (MSC), the new branch utilises sophisticated and state of the art infrastructure and IT systems to showcase HLISB’s digitisation initiatives,” it said.

HLISB said it is focusing on highly-frequented areas, such as malls where customers can enjoy 12-hour/seven-days a week operations, as the preferred locations for HLISB concept branches.

It said that with over 60% of Malaysians now being smartphone users, there is a growing need to simplify products and services to be more relevant to today’s customers.

“We understand in this digital age that our customers are looking for convenience and variety, and have spent much time looking at the changing behaviours of consumers to determine how to respond to their needs as a digital institution with a high street presence,” said HLISB managing director and chief executive officer (CEO) Raja Teh Maimunah.

“We know that we must provide new ways for customers to do banking, in particular today’s tech-savvy customers who want services to be faster and with less intervention,” she added.

At HLISB concept branches, customers are introduced to the convenience of the Hong Leong Connect service and are welcomed by a renewed banking experience via the use of various digital and electronic mediums, including touchscreen computers, tablets, and video conferencing facilities.

The concept branches also deliver advice and handle customer complaints, enquiries and service requests remotely via video conferencing.

 Also present at the launch was Science, Technology and Innovation Deputy Minister Datuk Dr Abu Bakar Mohamad Diah and Hong Leong Bank Bhd managing director and CEO Tan Kong Khoon.

 

This article first appeared in The Edge Financial Daily, on January 16, 2015.

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