KUALA LUMPUR (Nov 30): Hong Leong Bank Bhd (HLBB) targets at least 300,000 customers to apply for its credit card in partnership with AirAsia Group Bhd within five years.

HLBB Group managing director and chief executive officer Domenic Fuda said the bank is confident the AirAsia Hong Leong Bank Credit Card would be the ultimate travel card in Malaysia as it hits two of the most relevant Malaysian consumer behaviours in terms of travel, namely frequency and cost consciousness.

"The card will reward customers with tangible value with each usage, enabling them to enjoy more exciting and memorable travel experiences as each spend will automatically earn points for their free flights seamlessly," he told reporters after the credit card launching ceremony here today.

Meanwhile, AirAsia group chief executive officer Tan Sri Tony Fernandes said the credit card was part of the airline’s regional introduction for travellers that enabled cardholders to easily get free flights and more, with every ringgit spent automatically earning them bonus BIG Points.

"Cardholders will enjoy incredible welcome-to-card as well as quarterly bonuses of up to 25,000 BIG Points, for cardholders who actively use the credit card in pursuit of redeeming flights.

"They can also accumulate BIG Points faster with a combination of low spend yet high earn rate – six BIG Points for every RM1 spent on AirAsia flights and one BIG Point for every RM2 international spend," he said.

Fernandes said credit cardholders would also enjoy exclusive airline privileges, among others, free introductory inflight WiFi plan, priority check-in and boarding.

"The credit card not only allow our BIG Members to earn BIG Points faster and elevate their travel experiences, they also make the points more accessible, a key step in making BIG Points a widely used and valuable digital currency, not just for flight but for every use," he added.

To date, AirAsia has more than 20 million BIG Loyalty Members. -- Bernama