Tuesday 19 Mar 2024
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KUALA LUMPUR (Jan 23): Honda Malaysia recorded total sales of 109,511 units in 2017 — an all-time high in its 14 years of history, the company said today.

In a statement today, Honda Malaysia managing director and chief executive officer Toichi Ishiyama said the total sales were achieved despite the challenges in the market last year, with the highest sales in December with 11,221 units.

"The overall sales for 2017 increased by 19% compared to the 91,830 units recorded in 2016. The company managed to capture 19% market share, the highest ever achieved in Honda Malaysia history, and an increase of 3.2 points from 2016," the statement read.

Honda also noted that this is the first time that it has achieved sales of more than 100,000 units and also the highest that a non-national brand has ever achieved in Malaysia.

Honda City emerged as Honda's best-selling model in 2017, contributing 27% of total sales, followed by HR-V at 17%, BR-V at 16% and Civic at 14% respectively.

In the hybrid segment, the Jazz Hybrid and City Hybrid contributed 2% to the total sales of Honda Malaysia despite being on sale for only four months, and the two models are leading the overall hybrid segment.

"Throughout 2017, Honda Malaysia expanded its presence and penetration in East Malaysia, which contributed more than 7,500 units to the total sales achieved. Sales for East Malaysia in 2017 increased by 33% compared to 2016," Ishiyama said. "BR-V was the best-selling model in East Malaysia."

According to the statement, Honda continued to retain its No. 1 position for the non-national segment for three consecutive years and strongly maintain No. 2 position in overall total industry volume for two consecutive years from 2016 to 2017. The company also announced that all of its CKD models ended 2017 by taking the lead in their respective segments.

Besides increasing sales and its customer base, Ishiyama also highlighted the importance of after-sales services.

"Last year, the company introduced Honda Pride with the aim to create awareness among Honda customers on the benefits of after-sales services and to increase customer satisfaction. With 12 specially designed benefits such as five years warranty with unlimited mileage, genuine parts and comfortable dealer showroom, Honda Pride is dedicated to the customers' experience of top quality services in after sales from the moment they step into the dealership," Ishiyama added.

In terms of service intake, the company said Honda Malaysia has recorded more than 1.15 million vehicles serviced in 2017, up 13% from approximately 1.02 million vehicles serviced in 2016.

"Honda Malaysia achieved outstanding sales achievement in 2017, and we dedicate this milestone year that we have experienced to all our customers, business partners, dealers and Honda associates. It has been an exciting year for Honda and the outstanding results we achieved would not have been possible without the strong support of all Malaysians and the Malaysian Government," Ishiyama said

 

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