Friday 29 Mar 2024
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KUALA LUMPUR (Oct 29): Heineken Malaysia Bhd bagged three awards at the Putra Brand Awards 2018 last week in recognition of its brand building efforts as an integral business investment, measured by consumer preference.

In a statement last week, Heineken Malaysia said its brand Heineken won a gold, while Tiger received a silver, and Guinness took home a silver as well, under the Beverage-Alcoholic category.

It said with the latest wins, the company has collected a total of 27 Putra Brand awards since 2010.

Heineken Malaysia managing director Roland Bala thanked consumers for recognising Heineken, Tiger and Guinness among the most preferred brands in Malaysia.

He said that with a vision 'to be the leading brewer of inspirational brands, enjoyed anytime, anywhere', Heineken Malaysia sustains market leadership by demonstrating a responsible and progressive approach to marketing its world class brands.

Bala added that over the past few years, Heineken Malaysia had adopted a sharper focus on innovation, with exciting new categories, variants, and line extensions.

Heineken campaigns this year included the UEFA Champions League Trophy Tour that was accompanied by football legend Ronaldo de Assis Moreira, or commonly known as Ronaldinho — formerly representing FC Barcelona, AC Milan, and Paris Saint-Germain.

It also launched four limited edition collectable bottles and cans in conjunction with its latest credentials campaign that celebrates Heineken Same Great Taste in 192 Countries.

At 11.12am, Heineken Malaysia shed 0.45% or 8 sen to RM17.82 with 3,000 shares traded.

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