KUALA LUMPUR (March 8): Mercedes-Benz Malaysia said Hap Seng Consolidated Bhd's unit Hap Seng Star Sdn Bhd's Balakong dealership is the winner of the Mercedes-Benz Malaysia inaugural Dealer of the Year 2017 award. Hap Seng Star achieved the overall highest scores in all aspects of sales, after-sales, customer satisfaction index, customer loyalty index, business excellence and financial services. 

In a statement, Mercedes-Benz Malaysia said its annual Dealer of the Year awards aim to recognise the dedication, passion and hard work of its dealer partners that performed exceptionally.

"To date, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide, delivering the best products and the best customer experience throughout customers’ entire journey, maintaining Mercedes-Benz Malaysia as the largest premium automotive dealer network in the country," the statement said.

Mercedes-Benz Malaysia president and CEO Dr Claus Weidner said in the statement: “As the leading premium automotive brand in Malaysia, we have been setting the benchmark in defining automotive excellence — especially in crafting a unique and unrivalled customer experience. To this end, we are continuously enhancing customer touchpoints, and currently offer the largest network coverage in the premium segment.” 

Weidner said this at the award presentation ceremony in Penang recently, the stateemtn added. 

Hap Seng Consolidated chief operating officer Harald Behrend said in the statement that Hap Seng Star has been committed to delivering exceptional standards in all aspects of its business. 

“Hap Seng Star is, and has always been, dedicated to putting the customer at the centre of our activities and we commend our colleagues at Hap Seng Star Balakong for their combined efforts in achieving this award,” Behrend, who is also Hap Seng Consolidated's automotive division chief executive, said.