Gamuda Land launches GL HOME to facilitate home ownership

This article first appeared in The Edge Financial Daily, on November 9, 2018.
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KUALA LUMPUR: In light of current property market conditions, Gamuda Land wants to help facilitate home ownership with a new campaign called GL HOME, a campaign that offers one-stop tailored solutions to assist buyers purchase their dream property with ease.

“Be it a first-time homebuyer, upgrader, investor or empty-nester, prospective property purchasers are often caught up in difficulties of addressing their differential sum, which commonly arises from scenarios such as failing to get 90% loan, insufficient funds for down payment, fixed deposit that is yet to mature to be encashed, and more,” Gamuda Land said in a statement yesterday.

As such, the group launched GL HOME — which stands for Gamuda Land’s Home Ownership Made Easy — to help potential buyers navigate through various financing options to bridge the differential sum between price and purchaser’s end-financing loan amount.

GL HOME will provide services like an immediate financial health check by Gamuda Land’s relationship personnel on purchasers’ Credit Tip Off Service and Central Credit Reference Information System to help them understand their financial health, as well as their debt service ratio and borrowing ability.

Gamuda Land chief executive officer Ngan Chee Meng said Gamuda Land’s sales staff have also undergone training to equip them with knowledge of various banks’ products.

“The ever-changing landscape of the property development industry has driven Gamuda Land to be more creative in fulfilling our vision of ‘creating places that people will call home, want to be a part of, grow up and grow old in’.

“While we have built a strong brand over the past 23 years, we are constantly evolving with the times, continuosly rolling out waves of transformation initiatives to remain competitive in this challenging market,” said Ngan.

GL HOME will run until Dec 31 and will cover the following projects: Gamuda Cove, twentyfive.7, Gamuda Gardens, Kundang Estates, Bukit Bantayan Residences, HighPark Suites, The Robertson, Madge Mansions, Jade Hills, Horizon Hills, Valencia and Kota Kemuning.