PETALING JAYA (July 6): Experience a new way of viewing and buying property at EdgeProp.my Malaysia’s Virtual Property Expo 2018 (VPEX 2018).
Organised by EdgeProp.my with digital partner 16TWO Communication Labs Sdn Bhd and media partner The Edge Malaysia, VPEX 2018 features the latest properties at vpex.edgeprop.my, a one-stop site where one can enjoy the convenience of checking out properties anywhere and anytime they want.
The virtual expo officially kicked off today at a handshake ceremony with partners, supporters and participating developers.
In her welcome address, EdgeProp.my editor-in-chief and managing director Au Foong Yee said VPEX 2018 serves to raise the competitive edge of both local and foreign developers by keeping them “ahead of the game” while amplifying their brand awareness and interactions with buyers and prospective buyers.
“The reason why are we are all gathered here today [is] to get ahead of the game. Digital disruption and e-commerce, there is no doubt, are changing the way we live, invest, work and play. In fact, there is little or no room any more for the so-called traditionally tried and tested way of doing business.
“This is especially apparent in the Malaysian real estate sector whose players now recognise the need to be more active on social media in order to reach out to buyers,” she said.
This year’s VPEX, which runs from today to July 29, will feature projects by more than 10 prominent developers in the country such as Asiana Agresif Sdn Bhd, BRDB Developments Sdn Bhd, Eastern & Oriental Bhd (E&O), I & P Group Sdn Bhd (a member of Setia), LBS Bina Group Bhd, Matrix Concepts Holdings Bhd, Paramount Property Development Sdn Bhd, Perdana ParkCity Sdn Bhd, Putrajaya Holdings Sdn Bhd, UEM Sunrise Bhd and Yong Tai Bhd.
Among the projects featured at the virtual property fair are genKL by Asiana Agresif (a joint venture between CapitaLand and Juta Asia Corp Sdn Bhd); BRDB’s Emerald Bay, Senja Residences, Taman Sari and Verdana; E&O’s 18 East at Andaman; I & P’s homes in Althea at Alam Impian, Kinrara Anggun, Kota Bayuemas Klang, TEN Kinrara and homes in Cemara Damai Residence; LBS’ Alam Perdana and Residensi Bintang Bukit Jalil; Chambers Kuala Lumpur by Matrix Concepts; Paramount’s Atwater, Greenwoods and Utropolis Batu Kawan; Perdana ParkCity’s South Brooks @ Desa ParkCity; Putrajaya Holdings’ Augusta, Duta Villa, Flora Rosa and Aura Residence; UEM Sunrise’s Estuari Gardens, Residensi Ledang, Serene Heights, Solaris Parq, Teega and Verdi Eco-dominiums; and Yong Tai’s Impression U-Thant and The Dawn.
Introduced in 2017, VPEX aims to serve as a one-stop centre for those who are interested in buying property by digitalising the footprints of customers to traditional property fairs and showrooms and providing an easy and engaging user experience with the participating developers.
In order to raise the benchmark of the event this year, VPEX will be rolling out an exciting roadshow called VPEX ON-THE-GO, which will be held in custom-fitted trucks at The Starling Mall in Damansara Uptown, Petaling Jaya and MyTOWN Shopping Centre in Kuala Lumpur on July 6 and 7.
Visitors of the roadshow will get the opportunity to have a VR experience of selected property projects and enjoy fun activities such as VR games, treasure hunt, free ice-cream and snacks.
On top of that, visitors to the VPEX 2018 portal (vpex.edgeprop.my) will have the chance to win daily prizes worth over RM26,000 which include free stays at Resorts World Kijal, Resorts World Langkawi and Awana Genting, courtesy of Resorts World Genting, and mattresses by Slumberland (Hilding Anders Malaysia Sdn Bhd).
Resorts World Genting and Hilding Anders are supporting sponsors of VPEX 2018.