Does Facebook's data breach spell the beginning of the end for digital advertising?

-A +A

SINGAPORE (May 4): Advertising on social media platforms such as Instagram and Facebook may come under threat in the wake of the Cambridge Analytica scandal.

In March, the political consultancy was found to have obtained private data of 87 million Facebook users, without their consent. 

The incident sparked outrage and invoked calls to end widespread data collection on social media platforms.

Now, Facebook has moved to address anticipated concerns about data privacy for the use of advertising.

Meanwhile, European Union’s new legislation on...(click on link for full story on theedgesingapore.com)